SEO News July 2012 v3

If your web pages are difficult to understand, you might not make as much money as you could with your website. A simple tool can help you to check the readability of your pages.

1. Difficult language = fewer sales

Many websites use technical language that is very difficult to understand for the average web surfer. Some webmasters also like long and complicated sentences.

Long and complicated sentences are not a sign of professionalism. They just show that the author of the sentences doesn't care about the readers.

The more complicated the text on your web pages, the more likely it is that a visitor will leave your website.

Website visitors are impatient people. If they have to work to understand your web pages, they will go away to find an easier site than yours.

2. How to check the readability of your web pages

There are some good free website accessibility tools available and one is the Firefox Accessibility Evaluation Toolbar extension.

3. How to improve the readability of your pages

There are several things that you can to do improve the readability of your web pages:

• Write short sentences.
• Use many paragraphs.
• Use headings to structure the content.
• Use bullet lists.
• Avoid complicated words. Don't say "cephalalgia" when you can also say "headache".
• Use images on your pages.

Do not require too much work from your website visitors. The easier your website is to use, the more you will sell.